Samsung announced on April 14 at the 2008 NAB (National Association of Broadcasters) Show in Las Vegas that the company plans to begin a consumer trial on products leveraging its new mobile TV standard, codenamed A-VSB (Advanced Vestigial Side Band), by year-end 2008, Chinese-language Sohu News reported.

The launch of the A-VSB standard has been pending since its debut in January 2007. According to the same Sohu News report, the first batch of A-VSB-enabled products is slated for commercialization in 2009. Companies involved in the A-VSB Initiative comprise Samsung, MobiTV, Nokia Siemens Networks, Rohde & Schwarz, and SES Americom.